Announcing our new logo and brand

We're excited to announce the launch of our new logo and brand for Mastra. We believe developers deserve beautiful tools that match the sophistication and dynamism of the systems they're building.

Sam BhagwatSam Bhagwat·

Nov 13, 2025

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1 min read

Last week at TS AI Conf, we announced our new logo and brand for Mastra.

We wanted something that would represent the dynamism and fluidity of agents. Something that captures the aliveness of the applications we're all building together.

Agentic systems are new kinds of systems. They're not static. They flow, adapt, and interconnect in ways traditional software doesn't.

So we needed a new visual language and iconography that reflects this reality. One that shows interoperability with primitives like tools, observability, and deployment platforms. Not just boxes and arrows, but something more organic. More alive.

Our new logo embodies this philosophy. It's fluid, connected, dynamic—just like the agents you build with Mastra.

We've also launched a new website that reflects this brand. Clean, modern, and built for developers who want to create agents with a modern TypeScript stack.

We believe that developers deserve beautiful tools that match the sophistication and dynamism of the systems they're building.

Welcome to the refreshed Mastra.

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Sam Bhagwat

Sam Bhagwat is the founder and CEO of Mastra. He co-founded Gatsby, which was used by hundreds of thousands of developers. A Stanford graduate and veteran of web development, he authored 'Principles of Building AI Agents' (2025).

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